diff --git a/packages/frontend/src/components/MkDateSeparatedList.vue b/packages/frontend/src/components/MkDateSeparatedList.vue
index e6278e9576..8cf4e5fa2d 100644
--- a/packages/frontend/src/components/MkDateSeparatedList.vue
+++ b/packages/frontend/src/components/MkDateSeparatedList.vue
@@ -110,7 +110,7 @@ export default defineComponent({
 		});
 
 		const renderChildren = () => {
-			const shouldHideAds = prefer.s.hideAds && $i != null && $i.policies.canHideAds;
+			const shouldHideAds = (!prefer.s.forceShowAds && $i && $i.policies.canHideAds) ?? false;
 
 			const children = renderChildrenImpl(shouldHideAds);
 			if (isDebuggerEnabled(6864)) {
diff --git a/packages/frontend/src/components/global/MkAd.vue b/packages/frontend/src/components/global/MkAd.vue
index 5dc729856e..525c47da45 100644
--- a/packages/frontend/src/components/global/MkAd.vue
+++ b/packages/frontend/src/components/global/MkAd.vue
@@ -107,7 +107,7 @@ const chosen = ref(choseAd());
 
 const self = computed(() => chosen.value?.url.startsWith(local));
 
-const shouldHide = computed(() => prefer.s.hideAds && $i != null && $i.policies.canHideAds && (props.specify == null));
+const shouldHide = ref(!prefer.s.forceShowAds && $i && $i.policies.canHideAds && (props.specify == null));
 
 function reduceFrequency(): void {
 	if (chosen.value == null) return;
diff --git a/packages/frontend/src/pages/settings/preferences.vue b/packages/frontend/src/pages/settings/preferences.vue
index 345dfa8e29..7220dc414e 100644
--- a/packages/frontend/src/pages/settings/preferences.vue
+++ b/packages/frontend/src/pages/settings/preferences.vue
@@ -913,8 +913,8 @@ SPDX-License-Identifier: AGPL-3.0-only
 							</MkFolder>
 						</SearchMarker>
 
-						<SearchMarker :keywords="['ad', 'hide']">
-							<MkPreferenceContainer k="hideAds">
+						<SearchMarker :keywords="['ad', 'show', 'hide']">
+							<MkPreferenceContainer k="forceShowAds">
 								<MkSwitch v-model="hideAds" :disabled="$i.policies.canHideAds">
 									<template #label><SearchLabel>{{ i18n.ts.hideAds }}</SearchLabel></template>
 								</MkSwitch>
@@ -1096,7 +1096,9 @@ const trustedDomains = prefer.model(
 	(domainsList) => domainsList.join('\n'),
 	(domainsString) => domainsString.split('\n').map( d => d.trim() ).filter( x => x.length > 0),
 );
-const hideAds = prefer.model('hideAds');
+
+// Inverted to map between "hide ads" and "force show ads"
+const hideAds = prefer.model('forceShowAds', x => !x, x => !x);
 
 watch([
 	hemisphere,
diff --git a/packages/frontend/src/preferences/def.ts b/packages/frontend/src/preferences/def.ts
index 31cfb71d1f..b651bdd31b 100644
--- a/packages/frontend/src/preferences/def.ts
+++ b/packages/frontend/src/preferences/def.ts
@@ -480,9 +480,6 @@ export const PREF_DEF = {
 	warnMissingAltText: {
 		default: true,
 	},
-	hideAds: {
-		default: false,
-	},
 	//#endregion
 
 	//#region hybrid options